It may not seem like the most ideal time, but the holiday season does have its benefits—provided you position your home in just the right way. You might not get in the middle of a bidding war, but you are going to deal with serious buyers who are ready to close a deal. Here are six reasons why the holidays are a good time to sell a house.
1. There’s Less Housing Inventory During Winter
Conventional wisdom says people should wait until the spring to get the most from a home sale. After all, inventory normally picks up in the spring as the weather gets warmer. This often leads to price wars breaking out in coveted neighborhoods. A home in a great area with a lot of potential buyers can sit on the market for just a few weeks or, in some cases, even days.
But that doesn’t mean people don’t look—or buy—at other times of the year. In fact, there are plenty of homes listed around the holidays that may command more money, even if the inventory is limited. If you play your cards right, you may even be able to sell your home quicker than the ones listed in the spring.
One reason is the lack of competition during the holidays. Many sellers don’t want to list their houses just before or during the holidays—some don’t want people tracking in snow and dirt during each showing, while others just want to enjoy the holidays as family time.
Whatever the reason, don’t discount the holidays. Serious buyers won’t have an endless list of homes from which to choose, so there’s more time for them to focus on yours.
2. Winter Buyers Are More Serious
Most open houses take place during the spring and early summer. It isn’t unusual to see people saunter into a property without a clear plan to buy. People often check out homes just for the sake of looking. After all, hitting open houses is a favorite pastime for many Americans.
But if your house is up for sale in the winter and someone is looking at it, chances are that person is serious and ready to buy. Anyone shopping for a new home between Thanksgiving and New Year’s is likely going to be a serious buyer—they aren’t going to spend their precious time around the holidays seeing how the other half lives. Putting your home on the market at this time of year and attracting a serious buyer can often result in a quicker sale.
3. That Warm and Cozy Feeling
The holidays are often a time when people gather around fireplaces, drink hot chocolate, and bake cakes and cookies. Homeowners who put their houses up for saleduring the winter months can stage their house to give off the comfy and homey vibe that appeals to many buyers.
Some people may argue that showing a house in the winter is hard to do because there’s snow on the ground, the house is drafty, and the curb appeal is lacking. But turning the heat up, having a yummy treat in the oven, and keeping the sidewalk and driveway clear of snow and ice can boost a home’s appeal.
Not to mention that buyers tend to be more emotional during the holidays and may be more likely to make decisions based on the feeling a house conjures up. During the spring, there is a lot more foot traffic in homes that are up for sale. Some buyers may not be able to do a thorough walk-through with so many distractions.
4. Festive Neighborhoods Are Inviting
One of the staples of the holiday months is that many people adorn their homes with festive lights and decorations. That is also true of local communities where lit-up snowflakes and wreaths can be found on lampposts up and down the main streets.
People purchasing a home during that time may see the neighborhood in a different light—more festive and cheerful—and may be more willing to consider an area that they may have been on the fence about.
Again, this is all about tugging on the heartstrings. People who buy during this time of year may be more prone to emotional purchases, so it bodes well if there are plenty of triggers that can reel them in from an emotional standpoint.
If you are thinking about listing your property soon contact me at [email protected] or 604-341-9937.
